ArtAtelier.
01. Overview
The ArtAtelier website was crafted to showcase a family-run carpentry business, blending traditional craftsmanship with modern design. The site highlights the company's history, products, and values through intuitive navigation, clean typography, and a seamless user experience, effectively connecting potential clients with the brand's offerings.
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Role
UX/UI Designer
Project Lead -
Team
Andronic Dan
(Solo) -
Duration
May2024
(6 mo. total)
02. Problem
The ArtAtelier website struggled to effectively communicate the unique craftsmanship and extensive history of the family-run carpentry business, resulting in low user engagement and difficulty in converting visitors into customers. The existing site lacked intuitive navigation, clear product showcases, and an engaging way to tell the brand's story, making it challenging for users to fully appreciate the value and quality of the carpentry services offered.
03. Design Process
The design process for the ArtAtelier website started with understanding the client's rich history and craftsmanship. We conducted user research to address pain points, improve navigation, and effectively showcase products. Wireframes and high-fidelity mockups were created, featuring a warm color palette and elegant typography. Usability testing refined the design, ensuring the final website highlights ArtAtelier's craftsmanship while offering a seamless user experience.
04. Solution
To address the challenges identified, we crafted a website that seamlessly merges ArtAtelier’s rich history with modern functionality. The new design focuses on ease of navigation, enabling users to explore the range of bespoke carpentry services and products effortlessly. By incorporating high-quality visuals and detailed product descriptions, we showcased the craftsmanship and attention to detail that define ArtAtelier. The website also features an intuitive layout with strategically placed call-to-action buttons, designed to enhance user engagement and drive conversions.
05. Results
As a result of these improvements, ArtAtelier experienced increased user interaction, higher customer satisfaction, and a significant rise in online inquiries and sales. The new design not only effectively tells the brand’s story but also supports its growth by establishing a strong connection with its target audience.